Helping event planners, organizers and marketers make their events even more awesom-er.

Election Day Templates!

Here in the states, it’s election day today. And in case you missed it, there are two very different candidates waiting for your votes today (there’s more, but sadly only two of the parties get any consideration). After you’ve got your vote in, we have some great news for those of you holding election day parties and events—templates!

We’ve noticed a huge uptick in people creating election day Tweetwalls, and we thought, “hey, what a great idea!” To make things better, and your election day events event more awesome, we’ve created 3 different templates you can use for your election day event. They are completely free for any Tweetwall (The Tweetwall is still paid, sorry).

The three templates are for Democrat-leaning events, Republican-leaning events, and neutral events. And here they are:

Democrat Party Focused

Republican Party Focused

Party Neutral Focused

 

As we said above, these templates are free! Here’s how to use them:

  1. Create your Tweetwall at tweetwall.com, like you normally would. You can use any hashtag you’d like, but keep in mind some of them are going to be really flying… we highly recommend you block retweets, and enable a follower count filter of at least 5,000 if you plan on following any of the […]

What Data to Collect at a Festival

As an event organizer, you know one thing to be true: the data you collect today can be used to make more informed decisions in the future. For this reason, it’s a must that you learn the ins and outs of collecting data at a festival. By implementing the right strategy, you’ll be left with mounds of data to comb through once your event comes to an end.

Here are three of the best ways to collect data at a festival:

1. Get Feedback from Vendors

This is so important, don’t let collecting this information slide to the back of your to do list. Your vendors hold a wealth of data and statistics, so you want to reach out to each and every one to learn as much as possible.

For example, ask food vendors how many sales they recorded and how much revenue they generated. This will give you a better understanding of which vendors performed best. Subsequently, you can provide more targeted food and beverage selections in the future.

It also will give you an idea of how attendees moved around the event and what times were busiest for each vendor.

2. Track Your Social Media Reach

What is Social & Digital Signage?

Social media has been taking the marketing world by storm for years now, that’s nothing new. What is new is digital signage and how it is changing the way customers use social media in anything from restaurants to hotels. While old ways to connect with users such as mail marketing is dying out, the newest way includes catching customers at times when they may already be on their phones, and providing them with the correct hashtags and usernames to connect with your brand.

What exactly is social and digital signage?

Digital signage has actually been around for years, think of billboards in front of restaurants that flash the newest specials and the time or temperature. Everything is just being taken to the next level. Instead of basic colors and text, it is upgraded with high tech screens and projectors that have been introduced in recent years.

Can’t grasp the concept yet? Think arrival and departure signs that have been in airports for decades delivering you the news that your flight is delayed-again.

What does this mean for my brand?

As a brand manager, this is a great way to connect with your customers. Imagine you own a hotel, during check-in usually a customer is already on […]

Social Media Use In Restaurants: It’s For Real!

Many restaurants have come to harness the power of social media. They realize that this is one of the best ways to connect with prospective diners. But guess what? It doesn’t have to stop there. Restaurants can also use social media to their advantage once people are in the seats.

There used to be a time when sitting down for a meal was an opportunity to converse and enjoy each other’s company. While this can still hold true, things have changed. Now a majority of people spend most of their meals on their smartphones. Eating alone has almost been normalized by the accompaniment of a smart phone. 

Social media use in restaurants is on the rise. From a restaurant’s perspective, this presents a big opportunity. Knowing that people use social media while dining, restaurants should consider the following:

1. High Speed, Free Wi-Fi

Restaurants with high speed, free Wi-Fi have a much better chance of customers posting and correctly tagging or checking in to your location. And here is why: people don’t want to burn through their data. They are much more likely to spend time online when it’s fast and free.

2. Take it to the Next Level

Ways You Can Use Tweetwall to Engage Employees

Many of you are familiar with using Tweetwall for live events. This is a great way to engage attendees and boost social sharing. But did you know that Tweetwall can also bring a variety of benefits to an office environment?

As a company owner or executive, you are always looking for new ways to engage employees. Doing so can boost productivity, improve efficiency, and keep workers excited about their job. With the help of Tweetwall, you will find it easier than ever to engage employees. Here is how this technology can be implemented:

1. Giveaways Based on Engagement

Are you seeking ways to encourage social sharing by your employees? If so, a giveaway based on engagement and number of tweets is a great place to start. The prize could even be a shoutout on your company social media pages (if you have a larger following).

Thanks to Tweetwall, the results can be tracked in real time. This gamification gives employees a good idea of where they stand, how the competition is shaping up, and of course, what they have to do to win. Some good, friendly competition never hurt anyone, especially when it will help boost your sales. The […]

Everything You Need to Know About Digital Signage in Restaurants

A decade ago, if you went around telling people that one day, everything from their fridge to their TV to their coffee machine would connect to the Internet, they’d look at you like you had two heads. And yet that’s exactly the world we live in. We bring more aspects of our everyday lives online with each passing day, enabling extra functionality and a level of interaction none of us could have imagined.

But…what exactly does that mean for you as a restaurant owner? I mean, you could certainly hook up stuff in your kitchen to the web, maybe help your cooks and dishwashers work more efficiently. And you can’t go wrong with a digitized ordering system, right?

Think bigger.

See, one of the most significant trends of the modern-day aside from connected devices is the fact that everything – and I do mean everything is on social media. You have people who post their whole life on Instagram, millennials who are never without Snapchat, and kids who treat Twitter as a stream-of-consciousness journal rather than a public forum. And while there are certainly some embarrassing flubs associated with this sort of world, the potential to engage […]

Three Awesome Types Of Retreats You Can Host (And How To Host Them Successfully)

Have you ever wanted to just step back and get away from it all? Take a break from the hustle and bustle of the city around you to relax on a remote beach, or explore the woods? You’re definitely not alone in that.

Today, we live in a hyperconnected electronic and digital world. On a daily basis, we’re bombarded with information from both our professional and personal lives – who can blame us for feeling a bit overwhelmed? Who can blame us for looking to escape the noise for a while?

It’s precisely that desire that makes retreat-styled events such a great option. Whether you’re looking to promote a brand or simply foster goodwill amongst your employees, there are few things that bring people together to a greater extent. Today, I’d like to explore three different types of retreats, and offer up a few tips that’ll help you nail each respective one.

First Thing’s First: A Few Words of Advice

Before we get into the intimate details of each ‘type’ of retreat, I think it’s important that we start with a bit of cursory advice. Regardless of what kind of retreat you intend to host, all […]

Ten Tips To Figure Out Who To Market To

Bungled marketing: we’ve all experienced it at one point or another. An online ad supposedly targeted at us swings completely wide of our actual interests. A TV spot on a network we’re watching is totally irrelevant to us – and to most of the other people watching that network, as well. An ad on Facebook that couldn’t be aimed at a worse target.

These marketing efforts might all be great on their own – witty, funny, or intriguing enough to be a success. The only problem is that they’re targeted at entirely the wrong audience. Somewhere along the line, the team responsible for them missed a beat, and as a result, everything falls flat.

It’s pretty obvious how you can avoid falling into the same trap, right? You just need to know your audience. Trouble is…how do you do that?

What steps can you take to ensure that you’re marketing to exactly the right people?

Look at Your Prior Marketing Efforts

As noted by Denyse Drummond-Dunn of Marketing Profs, one of the most common mistakes made when determining the direction and scope of a company’s marketing efforts is that they assume each product or audience […]

Tips for Planning an Event Abroad

Planning an event abroad can be a great idea, but here is something you need to remember: it brings forth a variety of unique challenges. If you are in charge of pulling off an event outside of the United States, there are going to be many additional challenges that rear their ugly head that you probably aren’t used to, or even worse: not ready for.

Learn the Language

You don’t need to be 100 percent proficient in the language, but it definitely makes sense to become familiar with common words and phrases. Not only will this help once you touch down, but it can go a long way in removing stress from the planning process. You are coming into another country as a guest, so keep this in mind when learning. Be sure to learn faux pas and beware of accidental mix-ups with pronunciation that could cause issues. 

Doing this is worth your time to help assimilate quickly to the environment and show locals that you are working with that you at least gave it a shot to be able to work easily with them in their first language.

Double Check the Details

Remember this: there is a […]

Five Marketing Tips for Your Next Event

The date is set. Your team is in place. The only thing left is to get the word out. Simply put, your marketing strategy will make or break the success of your event.

If you are unsure of how to market your event, it’s best to start with the basics. Once you lay the foundation, everything will come together. From there, you can move into more advanced strategies as time and money allows.

Below are five simple yet effective marketing tips for your next event:

1. It Starts with the Event Website

It doesn’t matter if you have a separate domain for the event or a webpage on your primary website, nothing changes the fact that this is the cornerstone of your marketing strategy.

This page should include the following:

  • Detailed description of the event
  • Agenda
  • Event related images and video
  • Pricing information
  • Register button and form

ALSO SEE: HOW TO CREATE AN EVENT PAGE THAT INCREASES CONVERSIONS

If you don’t have an event website you won’t have much luck from a marketing perspective. This is step number one, so do it now!

2. Get an Early Start

It is never too soon to market an […]

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