Helping event planners, organizers and marketers make their events even more awesom-er.

6 Tips For Providing Branded Event Swag

It’s an experience which is familiar to all of us in the event’s industry—while attending a trade show or conference, we’re handed a knickknack by a smiling brand ambassador, emblazoned with the logo of the brand responsible for putting on the event or the booth you’re standing in front of. There’s just one problem… the event swag doodad they gave us is totally underwhelming, and more often than not, it’s ugly or cheaply made, and completely useless to us.

Whatever the reason, rather than handing out useful swag to the attendees, the organizer’s done the exact opposite. They’ve given us something that we’re never going to use and is hopelessly bound for the trash. They’ve saddled us with “anti-swag,” and our opinion of the brand and the event will likely never be the same.

SEE ALSO: Perfecting the Art of Gift Giving as an Event Pro

Okay, that’s a bit of an exaggeration. In all likelihood, we’ll go home, toss our newfound ‘treasures’ in a drawer, and promptly forget they exist. Even if the event was otherwise totally enjoyable, the swag we took home will not have positively impacted our opinion of the brand in any meaningful way.

Here’s the […]

What Data to Collect at a Festival

As an event organizer, you know one thing to be true: the data you collect today can be used to make more informed decisions in the future. For this reason, it’s a must that you learn the ins and outs of collecting data at a festival. By implementing the right strategy, you’ll be left with mounds of data to comb through once your event comes to an end.

Here are three of the best ways to collect data at a festival:

1. Get Feedback from Vendors

This is so important, don’t let collecting this information slide to the back of your to do list. Your vendors hold a wealth of data and statistics, so you want to reach out to each and every one to learn as much as possible.

For example, ask food vendors how many sales they recorded and how much revenue they generated. This will give you a better understanding of which vendors performed best. Subsequently, you can provide more targeted food and beverage selections in the future.

It also will give you an idea of how attendees moved around the event and what times were busiest for each vendor.

2. Track Your Social Media Reach

What is Social & Digital Signage?

Social media has been taking the marketing world by storm for years now, that’s nothing new. What is new is digital signage and how it is changing the way customers use social media for anything from restaurants to hotels. While old ways to connect with users such as mail marketing is dying out, the newest way includes catching customers at times when they may already be on their phones and providing them with the correct hashtags and usernames to connect with your brand.

What exactly is social and digital signage?

Digital signage has actually been around for years, think of billboards in front of restaurants that flash the newest specials and the time or temperature. Everything is just being taken to the next level. Instead of basic colors and text, it is upgraded with high-tech screens and projectors that have been introduced in recent years.

Can’t grasp the concept yet? Think arrival and departure signs that have been in airports for decades delivering you the news that your flight is delayed again.

What does this mean for my brand?

As a brand manager, this is a great way to connect with your customers. Imagine you own a hotel, during check-in usually, a customer is already on […]

Ways You Can Use Tweetwall to Engage Employees

Many of you are familiar with using Tweetwall for live events. This is a great way to engage attendees and boost social sharing. But did you know that Tweetwall can also bring a variety of benefits to an office environment?

As a company owner or executive, you are always looking for new ways to engage employees. Doing so can boost productivity, improve efficiency, and keep workers excited about their job. With the help of Tweetwall, you will find it easier than ever to engage employees. Here is how this technology can be implemented:

1. Giveaways Based on Engagement

Are you seeking ways to encourage social sharing by your employees? If so, a giveaway based on engagement and number of tweets is a great place to start. The prize could even be a shoutout on your company social media pages (if you have a larger following).

Thanks to Tweetwall, the results can be tracked in real time. This gamification gives employees a good idea of where they stand, how the competition is shaping up, and of course, what they have to do to win. Some good, friendly competition never hurt anyone, especially when it will help boost your sales. The […]

Everything You Need to Know About Digital Signage in Restaurants

A decade ago, if you went around telling people that one day, everything from their fridge to their TV to their coffee machine would connect to the Internet, they’d look at you like you had two heads. And yet that’s exactly the world we live in. We bring more aspects of our everyday lives online with each passing day, enabling extra functionality and a level of interaction none of us could have imagined.

But…what exactly does that mean for you as a restaurant owner? I mean, you could certainly hook up stuff in your kitchen to the web, maybe help your cooks and dishwashers work more efficiently. And you can’t go wrong with a digitized ordering system, right?

Think bigger.

See, one of the most significant trends of the modern-day aside from connected devices is the fact that everything – and I do mean everything is on social media. You have people who post their whole life on Instagram, millennials who are never without Snapchat, and kids who treat Twitter as a stream-of-consciousness journal rather than a public forum. And while there are certainly some embarrassing flubs associated with this sort of world, the potential to engage […]

Ten Tips To Figure Out Who To Market To

Bungled marketing: we’ve all experienced it at one point or another. An online ad supposedly targeted at us swings completely wide of our actual interests. A TV spot on a network we’re watching is totally irrelevant to us – and to most of the other people watching that network, as well. An ad on Facebook that couldn’t be aimed at a worse target.

These marketing efforts might all be great on their own – witty, funny, or intriguing enough to be a success. The only problem is that they’re targeted at entirely the wrong audience. Somewhere along the line, the team responsible for them missed a beat, and as a result, everything falls flat.

It’s pretty obvious how you can avoid falling into the same trap, right? You just need to know your audience. Trouble is…how do you do that?

What steps can you take to ensure that you’re marketing to exactly the right people?

Look at Your Prior Marketing Efforts

As noted by Denyse Drummond-Dunn of Marketing Profs, one of the most common mistakes made when determining the direction and scope of a company’s marketing efforts is that they assume each product or audience […]

Five Marketing Tips for Your Next Event

The date is set. Your team is in place. The only thing left is to get the word out. Simply put, your marketing strategy will make or break the success of your event.

If you are unsure of how to market your event, it’s best to start with the basics. Once you lay the foundation, everything will come together. From there, you can move into more advanced strategies as time and money allows.

Below are five simple yet effective marketing tips for your next event:

1. It Starts with the Event Website

It doesn’t matter if you have a separate domain for the event or a webpage on your primary website, nothing changes the fact that this is the cornerstone of your marketing strategy.

This page should include the following:

  • Detailed description of the event
  • Agenda
  • Event related images and video
  • Pricing information
  • Register button and form

ALSO SEE: HOW TO CREATE AN EVENT PAGE THAT INCREASES CONVERSIONS

If you don’t have an event website you won’t have much luck from a marketing perspective. This is step number one, so do it now!

2. Get an Early Start

It is never too soon to market an […]

How to Create an Event Page that Increases Conversions

So you market for your next event and it’s working! People are rushing to your landing page to get more information and purchase their tickets or RSVP. You now have a captive audience who is ready to join in, now what? Are you prepared to keep them entertained and excited about your event? Will they actually purchase tickets?

Before you declare your event page perfect, here are some questions to answer:

  • What is the primary purpose of the page? Do you want visitors to buy a ticket, provide an email address, or take some other step?
  • What type of information have you included on your event page?
  • How has the page converted in the past?

Like most event planners, you want visitors to commit on the spot. When somebody shows interest, such as by visiting your event page, you want to “cash in” without delay. Once they leave the page, you never know if they will return in the future.

Listed below, you will find three easy ways to alter your event page in a manner that increases conversions:

1. Remove the Clutter

More information is better, right? Not really. There is no denying the fact that you need to […]

Ten Tips For Throwing A Great Sweatworking Event

People these days really don’t get enough exercise. One need only examine the statistics for evidence of that. More than two-thirds of American adults are considered overweight, with 35.7% of the adult population classifying as obese.

Who has the time to exercise anymore, though? We’re all so busy with our jobs and our families that physical fitness sort of just…falls by the wayside. It probably doesn’t help that physically-passive entertainment’s grown so prevalent of late, either – most people would rather sit down and watch Daredevil work out on Netflix than actually hit the gym themselves.

Thing is, exercise is pretty great. Not only does it make us physically healthier, it’s also proven to make us both more alert and happier.

“If you’ve ever taken out a bad day at the office on the nearest treadmill, you know that working up a good sweat can easily turn your day around,” writes CNN’s Kristen Domonell. “And by now you’ve probably heard that endorphins are the magic bullet behind that post-workout bliss. People love the feeling so much that “endorphin junkie” has even become synonymous with someone who’s constantly chasing that exercise high.”

Turns out, that ‘exercise high’ […]

Networking: Are You Doing it Right?

Networking is a key part of building a personal brand. The more people you know, the better. You never know when you may be able to help each other out on a project, get hired by a company, or even find investment. Since you really never know who you are going to meet, it’s always a good idea to check out a few networking events a month if you have time.

This week we are really going to focus on some key points in networking.

Tips for Better Networking at Your Events: Follow these easy tips to increase networking at your events, thus making your event worth more to those looking to work with those in their field. Networking is one of the most important parts of attending any type of event or conference.

Digital Ice Breakers: Break into the newest technology and help to break the ice digitally for your attendees. Show them something brand new that has shown amazing results. Is it a fit for your next event?

Sweatworking: What it is and how to do it correctly: Step up your networking event game by having a private spinning class for your attendees. Get everyone sweating and see where the networking goes from there.

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