Event ROI: A Step-by-Step Guide for Event Success
What is ROI?
ROI, or return on investment, is a fundamental concept in business where you track the amount of money you spend on something versus the amount you spend to make it happen, and then from that determine if it was “worth it.”
To calculate ROI, one can use a simple formula: (Revenue – Total Expenses) / Total Expenses.
This formula allows you to determine the ultimate net value of the investment and evaluate its success.