What is the difference between Unique Reach and Total Reach?
The difference between Total Reach and Unique Reach is that Total Reach counts the followers of a person that sent a Tweet with your terms each and every time that a user Tweets, however Unique Reach only counts them once per day.
The example we like to use is that if I have 1,000 followers and send three Tweets, Total Reach would increase by 3,000, but Unique reach would only increase by 1,000. Some people refer also to Total Reach as impressions.
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