It’s an experience which is familiar to all of us in the event’s industry—while attending a trade show or conference, we’re handed a knickknack by a smiling brand ambassador, emblazoned with the logo of the brand responsible for putting on the event or the booth you’re standing in front of. There’s just one problem… the event swag doodad they gave us is totally underwhelming, and more often than not, it’s ugly or cheaply made, and completely useless to us.
Whatever the reason, rather than handing out useful swag to the attendees, the organizer’s done the exact opposite. They’ve given us something that we’re never going to use and is hopelessly bound for the trash. They’ve saddled us with “anti-swag,” and our opinion of the brand and the event will likely never be the same.
SEE ALSO: Perfecting the Art of Gift Giving as an Event Pro
Okay, that’s a bit of an exaggeration. In all likelihood, we’ll go home, toss our newfound ‘treasures’ in a drawer, and promptly forget they exist. Even if the event was otherwise totally enjoyable, the swag we took home will not have positively impacted our opinion of the brand in any meaningful way.
Here’s the […]
In this week’s feature overview, I am going to go over customizing your social wall—including all the design options in our self-service builder, how to customize your social wall even further if you’re a developer or have one available, and finally, if you know what you want but are unsure how to get there, how to enlist our design team to custom build you a template.
This is going to focus strictly on the design side of things with our social wall product, Everwall.
Customizing your social wall with our self-service builder:
When building a wall using our self-service builder, the very last step is where all the magic happens and you get to make the wall perfectly match your event. It’s really easy to do, but there are quite a few options.
The first thing you’ll pick is the layout you want to use. We currently have 12 layouts to choose from, and they are all scaleable, so whether you have an old school projector that uses a 1024×768 resolution, or a 4k flat panel display, your social wall will look great.
- 7 layouts are specifically meant for landscape orientation
- 2 layouts are for portrait-oriented screens
- 2 are designed for TV applications and let you use […]
Ever since we announced our 2017 major update, we’ve received quite a few inquiries about the new language support in our social wall platform, Everwall. And today, I am going to talk a bit about them, and how you can take the most advantage of the new language support.
Social wall posts
The posts on your social wall can be in nearly any language. We support your typical left-to-right latin languages, like English and Spanish, but we also support right-to-left languages like Arabic. You do not need to change anything, we detect it automatically, and will display the post correctly for the language.
Your wall’s default language
When building your social wall, you can pick one of nine languages to use as your default language. The default language is what we use to display your post timestamps in, and what language we write the “join the conversation” text in your title bar.
The default languages we support are English, Arabic, Dutch, French, German, Italian, Japanese, Russian and Spanish.
What if my event is in two languages?
In a lot of places around the world, there isn’t a single “primary” language. Instead, there are two languages used about equally. For example, in Canada, it’s quite common to have […]
Wow, it’s been a crazy year of behind the scenes development—and today we’re finally ready to talk about them!
So, what’s new?
New design options!
Twitter, Slack, Instagram, and moaarrr!
The second thing is the announcement of more content sources! You can now create your social walls using not just Twitter and Instagram, but also Slack! Slack is something we’ve been getting asked for practically since they launched.
We use Slack here, and it really is the perfect communication tool—but one thing we wanted to do from the beginning was to make it so you can show your Slack posts on screens in your office, and that actually leads me into the third announcement…. We now support ongoing walls, so you can show a wall on a screen at your office year round.
Want to embed it on your website? Our new embed […]
Here in the states, it’s election day today. And in case you missed it, there are two very different candidates waiting for your votes today (there’s more, but sadly only two of the parties get any consideration). After you’ve got your vote in, we have some great news for those of you holding election day parties and events—templates!
We’ve noticed a huge uptick in people creating election day Tweetwalls, and we thought, “hey, what a great idea!” To make things better, and your election day events event more awesome, we’ve created 3 different templates you can use for your election day event. They are completely free for any Tweetwall (The Tweetwall is still paid, sorry).
The three templates are for Democrat-leaning events, Republican-leaning events, and neutral events. And here they are:
Democrat Party Focused
Republican Party Focused
Party Neutral Focused
As we said above, these templates are free! Here’s how to use them:
- Create your Tweetwall at tweetwall.com, like you normally would. You can use any hashtag you’d like, but keep in mind some of them are going to be really flying… we highly recommend you block retweets, and enable a follower count filter of at least 5,000 if you plan on following any of the […]
As an event organizer, you know one thing to be true: the data you collect today can be used to make more informed decisions in the future. For this reason, it’s a must that you learn the ins and outs of collecting data at a festival. By implementing the right strategy, you’ll be left with mounds of data to comb through once your event comes to an end.
Here are three of the best ways to collect data at a festival:
1. Get Feedback from Vendors
This is so important, don’t let collecting this information slide to the back of your to do list. Your vendors hold a wealth of data and statistics, so you want to reach out to each and every one to learn as much as possible.
For example, ask food vendors how many sales they recorded and how much revenue they generated. This will give you a better understanding of which vendors performed best. Subsequently, you can provide more targeted food and beverage selections in the future.
It also will give you an idea of how attendees moved around the event and what times were busiest for each vendor.
2. Track Your Social Media Reach